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Corporate Social Responsibility, Sustainability and Public Relations

- Negotiating Multiple Complex Challenges

av Donnalyn (Temple University Pompper

del av Routledge New Directions in PR & Communication Research-serien

del av Routledge New Directions in Public Relations & Communication Research-serien

Corporate Social Responsibility, Sustainability and Public Relations av Donnalyn (Temple University Pompper
Om Corporate Social Responsibility, Sustainability and Public Relations

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415855914
  • Format:
  • Inbunden
  • Sidor:
  • 214
  • Utgiven:
  • 18. maj 2015
  • Mått:
  • 163x242x18 mm.
  • Vikt:
  • 474 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 18. december 2024

Om Donnalyn (Temple University Pompper

Se alla böcker av Donnalyn (Temple University Pompper

Beskrivning av Corporate Social Responsibility, Sustainability and Public Relations

This book probes how/if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people.

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