Creativity, Inc.

Creativity, Inc., is a captivating book penned by Ed Catmull, one of the most influential figures in the animation industry. Published by the renowned Random House Publishing Group in 1900, this masterpiece delves into the genre of business and leadership. Creativity, Inc. provides an insightful look into the workings of Pixar Animation and offers valuable lessons on fostering a creative culture. It's a must-read for anyone seeking to understand the blend of creativity and business. The author's experiences and leadership at Pixar form the crux of the narrative, making it an engaging read. Ed Catmull's Creativity, Inc., published by Random House Publishing Group, is indeed a timeless classic that continues to inspire leaders and creatives alike.