Critical Moments

A company owns its brand; the public owns its reputation. The words of
communities, customers, and critics can help or harm your business's standing with
the public. While not all crises can be avoided, your company's reputation can be
managed with an empowering, strategic framework designed to proactively
maintain your image before disaster occurs.
In Critical Moments, corporate communications expert Bill Coletti reveals how you
can build reputational excellence by meeting the needs and expectations of the
public. He takes you step-by- step through his Four A's-Awareness, Assessment,
Authority, and Action-that will help you develop your company's situational
understanding, research agenda, operational risks, and action plan to recover and
grow your reputation.
Missed customer expectations can seriously damage a company. Bill Coletti provides
a logical management framework for the least manageable aspects of corporations.