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  4. Cross-Cultural Aspects of Tourism and Hospitality

Cross-Cultural Aspects of Tourism and Hospitality

- A Services Marketing and Management Perspective

av Erdogan Koc
Cross-Cultural Aspects of Tourism and Hospitality av Erdogan Koc
Om Cross-Cultural Aspects of Tourism and Hospitality

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780367862893
  • Format:
  • Inbunden
  • Sidor:
  • 354
  • Utgiven:
  • 4. september 2020
  • Mått:
  • 252x180x28 mm.
  • Vikt:
  • 820 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 26. mars 2025

Om Erdogan Koc

Se alla böcker av Erdogan Koc

Beskrivning av Cross-Cultural Aspects of Tourism and Hospitality

This is the first textbook to offer students a guide to the influence of culture on service providers as well as its influence on customers, affecting both the supply and demand sides of the industry - organisational behaviour and human resource management, and marketing and consumer behaviour.

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