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Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

Om Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

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  • Språk:
  • Engelska
  • ISBN:
  • 9788323346579
  • Format:
  • Häftad
  • Sidor:
  • 252
  • Utgiven:
  • 1. mars 2022
  • Mått:
  • 236x158x15 mm.
  • Vikt:
  • 400 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 18. november 2024

Beskrivning av Customer Encounters on Twitter – A Study of Positive Evaluation and Complaint Management on English Corporate Profiles

This book presents a discussion of the properties of customer encounters conducted on brand profiles on Twitter. The author characterizes consumer messages containing positive evaluation and complaints posted on company profiles.

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