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Customer Management Excellence

- Successful Strategies from Service Leaders

av Mike Faulkner
Customer Management Excellence av Mike Faulkner
Om Customer Management Excellence

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470848531
  • Format:
  • Inbunden
  • Sidor:
  • 224
  • Utgiven:
  • 25 Oktober 2002
  • Mått:
  • 151x235x22 mm.
  • Vikt:
  • 478 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 21 Maj 2024

Om Mike Faulkner

Se alla böcker av Mike Faulkner

Beskrivning av Customer Management Excellence

CRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long--term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success.

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