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Customer Relationship Management

- Strategic Approaches in Digital Era

Om Customer Relationship Management

Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781773613437
  • Format:
  • Inbunden
  • Sidor:
  • 292
  • Utgiven:
  • 1. december 2018
  • Mått:
  • 152x229x0 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 26. november 2024

Beskrivning av Customer Relationship Management

Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.

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