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Customer Relationship Management Strategies in the Digital Era

Om Customer Relationship Management Strategies in the Digital Era

Blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this title discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466682313
  • Format:
  • Inbunden
  • Sidor:
  • 327
  • Utgiven:
  • 31. mars 2015
  • Mått:
  • 224x291x26 mm.
  • Vikt:
  • 1106 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Beskrivning av Customer Relationship Management Strategies in the Digital Era

Blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this title discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric.

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