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Customer Relationship Management

av Kristin Anderson

del av Briefcase Books Series-serien

Customer Relationship Management av Kristin Anderson
Om Customer Relationship Management

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780071379540
  • Format:
  • Häftad
  • Sidor:
  • 176
  • Utgiven:
  • 16. oktober 2001
  • Mått:
  • 151x228x14 mm.
  • Vikt:
  • 274 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Om Kristin Anderson

Se alla böcker av Kristin Anderson

Beskrivning av Customer Relationship Management

As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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