Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel SalesforceΓÇòthe #1 customer relationship management (CRM) company in the world

A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologiesΓÇòcloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)ΓÇòwe have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to:

ΓùÅTarget and delight your customers with unprecedented accuracy and success
ΓùÅBring customers closer to your brand and inspire them to engage, purchase, and remain loyal
ΓùÅCapture, organize, and analyze data from every source and activate it across every channel
ΓùÅCreate a data-powered marketing strategy that can be customized for any audience
ΓùÅServe individual consumers with highly personalized interactions
ΓùÅDeliver better customer service for the best customer experience
ΓùÅImprove your products and optimize your operating systems
ΓùÅUse AI and IoT to predict the future direction of markets

YouΓÇÖll discover the three principles for building a successful data strategy and the five sources of data-driven power. YouΓÇÖll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how DunkinΓÇÖ Brands leveraged CRM data as a force multiplier for customer engagement. And if youΓÇÖre wondering what the future holds, youΓÇÖll receive seven forecasts to better prepare you for what may come next.

Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.