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Data-Driven Marketing

- The 15 Metrics Everyone in Marketing Should Know

Om Data-Driven Marketing

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780470504543
  • Format:
  • Inbunden
  • Sidor:
  • 320
  • Utgiven:
  • 19. februari 2010
  • Mått:
  • 165x238x27 mm.
  • Vikt:
  • 606 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 27. november 2024

Beskrivning av Data-Driven Marketing

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

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