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Dealing with consumer uncertainty

- Public Relations in the Food Sector

Om Dealing with consumer uncertainty

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

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  • Språk:
  • Engelska
  • ISBN:
  • 9783540425298
  • Format:
  • Inbunden
  • Sidor:
  • 220
  • Utgiven:
  • 11. januari 2002
  • Utgåva:
  • 2002
  • Mått:
  • 155x235x14 mm.
  • Vikt:
  • 1150 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 3. mars 2025

Beskrivning av Dealing with consumer uncertainty

My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how.

Användarnas betyg av Dealing with consumer uncertainty



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