Marknadens största urval
Snabb leverans

Demand for International Football Telecasts in the United States

Om Demand for International Football Telecasts in the United States

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

Visa mer
  • Språk:
  • Engelska
  • ISBN:
  • 9783319838922
  • Format:
  • Häftad
  • Sidor:
  • 200
  • Utgiven:
  • 13. juli 2018
  • Utgåva:
  • 12016
  • Vikt:
  • 288 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 6. december 2024

Beskrivning av Demand for International Football Telecasts in the United States

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

Användarnas betyg av Demand for International Football Telecasts in the United States



Hitta liknande böcker
Boken Demand for International Football Telecasts in the United States finns i följande kategorier:

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.