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Chapter 1: Introduction Explanation of the importance of Facebook Ads and AutomationBrief overview of the book's contentChapter 2: Understanding Facebook Ads Basics of Facebook AdsTypes of Facebook AdsSetting up a Facebook Ads AccountTargeting and Ad PlacementChapter 3: Creating Effective Facebook Ads Creating Ad Copy and VisualsCreating Landing PagesA/B Testing and OptimizationStrategies for Increasing Click-Through-Rates (CTR) and Conversion RatesChapter 4: Facebook Ads Automation Importance of Facebook Ads AutomationSetting up Automated AdsStrategies for Optimizing Automated AdsOverview of Facebook Ads Manager and Automated RulesChapter 5: Measuring and Analyzing Facebook Ads Performance Metrics to track for Facebook AdsInterpreting Facebook Ads AnalyticsCreating Custom ReportsChapter 6: Advanced Facebook Ads Strategies Remarketing and RetargetingLookalike AudiencesCampaign Budget OptimizationScaling and Expanding Facebook Ad CampaignsChapter 7: Facebook Ads Case Studies Examples of successful Facebook Ad campaignsAnalysis of the strategies used in each campaignChapter 8: Facebook Ads Troubleshooting Common Facebook Ads issues and how to troubleshoot themChapter 9: Conclusion