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Design Driven Innovation

- Changing the Rules of Competition by Radically Innovating What Things Mean

Om Design Driven Innovation

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781422124826
  • Format:
  • Inbunden
  • Sidor:
  • 288
  • Utgiven:
  • 3. augusti 2009
  • Mått:
  • 163x244x25 mm.
  • Vikt:
  • 562 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 11. november 2024

Beskrivning av Design Driven Innovation

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

Användarnas betyg av Design Driven Innovation



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