Digital Marketing and Analytics

Uncover insights for improving business performance and optimizing data for business decision-making through effective digital marketing analytics. Using real-world examples from 13 corporate case studies, Dr. Barbara Manko demonstrates the best ways to help businesses succeed through data science management. Over 23 years of business, leadership, and technology experience in the corporate world and the classroom contribute to Dr. Manko's expertise on the topics of business analytics, big data, digital marketing, and more.
Topics include: Business Productivity: Monday.comExcellent Customer Service: Chick-fil-AEffective Marketing: The Barbie MovieUser-Friendly Web Design: ZillowDesigned to be used as a supplement to college courses at the graduate level, this helpful compilation of practical knowledge and polished research can also be read a standalone to further your market knowledge and help any business improve their marketing and data analysis