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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

- An Integrated Sociolinguistics Approach

Om Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

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  • Språk:
  • Engelska
  • ISBN:
  • 9789811351471
  • Format:
  • Häftad
  • Sidor:
  • 152
  • Utgiven:
  • 9. december 2018
  • Utgåva:
  • 12017
  • Mått:
  • 155x235x0 mm.
  • Vikt:
  • 454 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 19. november 2024

Beskrivning av Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions.

Användarnas betyg av Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo



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