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Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

av Jun Wang

del av Foundations and Trends in Information Retrieval-serien

Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting av Jun Wang
Om Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781680833102
  • Format:
  • Häftad
  • Sidor:
  • 156
  • Utgiven:
  • 24. juli 2017
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11. december 2024

Om Jun Wang

Se alla böcker av Jun Wang

Beskrivning av Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting

Offers insightful knowledge of real-world systems, to bridge the gaps between industry and academia, and to provide an overview of the fundamental infrastructure, algorithms, and technical and research challenges of the new frontier of computational advertising.

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