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Driving Customer Appeal Through the Use of Emotional Branding

Om Driving Customer Appeal Through the Use of Emotional Branding

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781522529217
  • Format:
  • Inbunden
  • Sidor:
  • 355
  • Utgiven:
  • 30. oktober 2017
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 5. december 2024

Beskrivning av Driving Customer Appeal Through the Use of Emotional Branding

Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.

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