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Drugs to Market

- Creating Value and Advantage in the Pharmaceutical Industry

av William C. Bogner

del av Technology, Innovation, Entrepreneurship and Competitive Strategy-serien

Drugs to Market av William C. Bogner
Om Drugs to Market

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780080425597
  • Format:
  • Inbunden
  • Sidor:
  • 208
  • Utgiven:
  • 14 Juni 1996
  • Mått:
  • 156x234x14 mm.
  • Vikt:
  • 472 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Juli 2024

Om William C. Bogner

Se alla böcker av William C. Bogner

Beskrivning av Drugs to Market

The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

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