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  5. E-commerce for Malaysian SMEs in Selected Services

E-commerce for Malaysian SMEs in Selected Services

- Barriers and Benefits

av Tham Siew Yean

del av Trends in Southeast Asia-serien

E-commerce for Malaysian SMEs in Selected Servicesav Tham Siew Yean
Om E-commerce for Malaysian SMEs in Selected Services

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.

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  • Språk:
  • Engelska
  • ISBN:
  • 9789814881395
  • Format:
  • Häftad
  • Sidor:
  • 40
  • Utgiven:
  • 30 Januari 2020
Leveranstid: Okänt - saknas för närvarande

Om Tham Siew Yean

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Beskrivning av E-commerce for Malaysian SMEs in Selected Services

Findings from a recent survey done to identify the barriers and benefits of e-commerce for Malaysian SMEs in the retail and food and beverage services indicate that both e-commerce adopters and non-adopters are similar in that they perceive the CEO or decision-maker to be the most important factor in the adoption of e-commerce.

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