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e-Consumers in the Era of New Tourism

Om e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

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  • Språk:
  • Engelska
  • ISBN:
  • 9789811000850
  • Format:
  • Inbunden
  • Sidor:
  • 139
  • Utgiven:
  • 21. januari 2016
  • Utgåva:
  • 12016
  • Mått:
  • 155x235x10 mm.
  • Vikt:
  • 3554 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22. november 2024

Beskrivning av e-Consumers in the Era of New Tourism

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism.

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