Effect of Entrepreneurial Orientation Posture on Customer Satisfaction

This book is about how customer satisfaction can be achieved in the service industry in order to gain competitive advantage. There are many aspects to look at however the focus here is on the role of entrepreneurial orientation. About the Author: Catherine Gachanja is currently studying her PhD at The Africa Nazarene University, Nairobi Kenya. She aspires to continue with her post-doctoral studies to continue writing more journals, articles that other fellow students and practitioners can benefit from. An avid reader of non-fictional books, Catherine holds a Masters Degree from Africa Nazarene University and a Bachelors of Commerce Degree from University of South Africa (UNISA).