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Electronic Customer Relationship Management

Om Electronic Customer Relationship Management

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138692800
  • Format:
  • Häftad
  • Sidor:
  • 224
  • Utgiven:
  • 17. juni 2016
  • Mått:
  • 254x180x18 mm.
  • Vikt:
  • 474 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11. december 2024

Beskrivning av Electronic Customer Relationship Management

A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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