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Enlisting Masculinity

- The Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force

Om Enlisting Masculinity

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780199842827
  • Format:
  • Inbunden
  • Sidor:
  • 240
  • Utgiven:
  • 22. mars 2012
  • Mått:
  • 218x244x23 mm.
  • Vikt:
  • 462 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 9. december 2024

Beskrivning av Enlisting Masculinity

Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.

Användarnas betyg av Enlisting Masculinity



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