ESPN

This book traces the first 24-hour sports network from its inception through its evolution into a slick media outlet reaching more than 60 million homes via more than 26,000 cable providers. ESPN has blazed a stunning path of achievement with its expansive coverage of broadcast sports-spinning off into ESPN2, ESPN Classic Sports, ESPNews, and ESPN Magazine. This paperback reveals the most recent developments at ESPN since the publication of the hardback, including the network's aggressive reactions to the book.