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Essentials of Global Marketing

Om Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780273756545
  • Format:
  • Häftad
  • Sidor:
  • 560
  • Utgiven:
  • 12. juli 2012
  • Utgåva:
  • 2
  • Mått:
  • 193x262x19 mm.
  • Vikt:
  • 1026 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 13. november 2024

Beskrivning av Essentials of Global Marketing

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

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