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Essentials of Marketing Research

av Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
Essentials of Marketing Research av Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
Om Essentials of Marketing Research

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780357033937
  • Format:
  • Häftad
  • Sidor:
  • 514
  • Utgiven:
  • 22 Augusti 2018
  • Utgåva:
  • 7
  • Mått:
  • 275x216x23 mm.
  • Vikt:
  • 1548 g.
  I lager
Leveranstid: 4-7 vardagar
Förväntad leverans: 8 Oktober 2024

Om Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Se alla böcker av Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Beskrivning av Essentials of Marketing Research

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. ESSENTIALS OF MARKETING RESEARCH, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. This proven resource provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data.

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