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Essentials of Marketing Research

Om Essentials of Marketing Research

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780273724339
  • Format:
  • Häftad
  • Sidor:
  • 496
  • Utgiven:
  • 11. april 2013
  • Mått:
  • 195x264x18 mm.
  • Vikt:
  • 904 g.
Leveranstid: 2-4 veckor
Förväntad leverans: 15. september 2025

Beskrivning av Essentials of Marketing Research

Essentials of Marketing Research offers a balance of contemporary theory, European case material and software to help students to understand and apply the principles of designing and conducting high quality quantitative and qualitative marketing research and to give them the study skills to confidently design all stages of the marketing research process.

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