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Ethnic Marketing

av Guilherme (University of Newcastle Pires

del av Routledge Studies in Marketing-serien

Ethnic Marketing av Guilherme (University of Newcastle Pires
Om Ethnic Marketing

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781138832206
  • Format:
  • Häftad
  • Sidor:
  • 382
  • Utgiven:
  • 12 December 2016
  • Mått:
  • 156x234x0 mm.
  • Vikt:
  • 590 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Oktober 2024

Om Guilherme (University of Newcastle Pires

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Beskrivning av Ethnic Marketing

Ethnic Marketing shows the rich opportunities that ethnic minority communities have to offer, as well as offering instruction on the design and implementation of effective social and business marketing strategies. The text offers practical guidance on assessing the needs of individual ethnic communities and a guide to marketing to these communities within various countries.

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