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Event Marketing

Om Event Marketing

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.

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  • Språk:
  • Engelska
  • ISBN:
  • 9788885486249
  • Format:
  • Häftad
  • Sidor:
  • 172
  • Utgiven:
  • 1 Mars 2018
  • Mått:
  • 229x150x13 mm.
  • Vikt:
  • 256 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23 Oktober 2024

Beskrivning av Event Marketing

What is the role of events in the marketing communication mix? What goals can be legitimately attributed to events? How to use events to deliver memorable experiences? How to measure event results and maximize returns on investments? How to deal effectively with event agencies? Readers will find hands-on answers to all these questions in this book.

Användarnas betyg av Event Marketing



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