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Exotic Visions in Marketing Theory and Practice

av Alf H. Walle
Exotic Visions in Marketing Theory and Practice av Alf H. Walle
Om Exotic Visions in Marketing Theory and Practice

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781567203943
  • Format:
  • Inbunden
  • Sidor:
  • 264
  • Utgiven:
  • 30. december 2001
  • Mått:
  • 235x156x25 mm.
  • Vikt:
  • 607 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Om Alf H. Walle

Se alla böcker av Alf H. Walle

Beskrivning av Exotic Visions in Marketing Theory and Practice

Relating both conflict theory and poststructural analysis to the actual needs of marketing consumer researchers, Exotic Visions in Marketing Theory and Practice provides unique, practical insights for those who teach market research as well as practitioners who pursue it for a living.

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