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Fables, Fashions, and Facts About Advertising

- A Study of 28 Enduring Myths

av John Philip Jones
Fables, Fashions, and Facts About Advertising av John Philip Jones
Om Fables, Fashions, and Facts About Advertising

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780761927990
  • Format:
  • Häftad
  • Sidor:
  • 328
  • Utgiven:
  • 21. januari 2004
  • Mått:
  • 152x228x19 mm.
  • Vikt:
  • 450 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Om John Philip Jones

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Beskrivning av Fables, Fashions, and Facts About Advertising

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

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