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  5. Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

del av Advances in Business Marketing and Purchasing-serien

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
Om Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781784410803
  • Format:
  • Inbunden
  • Sidor:
  • 350
  • Utgiven:
  • 20 Augusti 2014
  • Mått:
  • 153x236x28 mm.
  • Vikt:
  • 596 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 22 Oktober 2024

Beskrivning av Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing

This new volume is a must for B2B scholars and executives. This volume is for readers who demand findings and modeling at the individual case level that are readily transferable and adaptable for alternative contexts.

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