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Flagship Marketing

- Concepts and places

Om Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780415436021
  • Format:
  • Inbunden
  • Sidor:
  • 240
  • Utgiven:
  • 12. november 2009
  • Mått:
  • 164x241x18 mm.
  • Vikt:
  • 510 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Flagship Marketing

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

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