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Focused Issue on The Marketing Process in Organizational Competence

del av Research in Competence-Based Management-serien

Focused Issue on The Marketing Process in Organizational Competence
Om Focused Issue on The Marketing Process in Organizational Competence

Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780762312092
  • Format:
  • Inbunden
  • Sidor:
  • 282
  • Utgiven:
  • 2. december 2005
  • Mått:
  • 160x235x15 mm.
  • Vikt:
  • 490 g.
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Beskrivning av Focused Issue on The Marketing Process in Organizational Competence

Focusing on "The Marketing Process in Organizational Competence", this volume reflects the fundamental market orientation in competence theory's foundational concepts and theoretical development. It includes papers which explore key aspects of the common conceptual foundations of competence and marketing theories.

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