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Food Blogs, Postfeminism, and the Communication of Expertise

- Digital Domestics

Om Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781498593687
  • Format:
  • Inbunden
  • Sidor:
  • 172
  • Utgiven:
  • 3 December 2019
  • Mått:
  • 236x160x19 mm.
  • Vikt:
  • 400 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 11 Oktober 2024

Beskrivning av Food Blogs, Postfeminism, and the Communication of Expertise

This book examines how and why women use blogs to create successful digital brands based on food preparation, purchase, and consumption. Alane Presswood clarifies the relationships between individual brands, reader communities, and sociocultural trends via an exploration of the strategies employed to create affective relationships on social media.

Användarnas betyg av Food Blogs, Postfeminism, and the Communication of Expertise



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