Böcker av Afdhel Aziz

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO CONSCIOUS BUSINESS "Purpose is the growth story of the 21st century. For any organization wanting to reap the rewards of this new triple bottom line, this book shows them how." -PAUL POLMAN, former CEO, Unilever, Co-Founder and Chair, IMAGINE "I find 95% of what is written about purpose in business to be total and utter bullshit. This is the other 5%." -MARK RITSON, Founder, Marketing Week Mini MBA "Afdhel, Bobby, and Conspiracy of Love are exactly what the world needs right now. They did a brilliant job partnering with us to unleash our purpose, further maximizing our impact on society." -KIM SALEM-JACKSON, EVP & Chief Marketing Officer, Akamai "Aziz and Jones masterfully show that in this new values-driven era we are all creating together, purpose is driving business success even higher." -KIRK SOUDER, Founder, Leadership for Impact "The Good Is the New Cool Guide to Conscious Business is a must-read for every board member who wants to understand the most disruptive force in business today-and unlock the huge strategic advantage that delivers long-term growth for the companies they advise." -ROB PEREZ, Operating Partner, General Atlantic, Founder and Chairman, Life Science Cares "As purpose becomes a business imperative, this seminal book is mandatory reading for all agency leaders who are determined to help their clients create growth, innovation and authentic 21st century value." -DENISE ROBERSON, former Chief Purpose Officer, TBWA "Not just 'must-read' but 'must-do'-this book is a master class on how every modern company should operate with purpose." -PAUL WOOLMINGTON, CEO, Canvas Worldwide

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO PERSONAL PURPOSE "In today's workforce, where cultural nuance and ethical leadership are crucial, the Good Is the New Cool Guide to Personal Purpose inspires employees to discover their Personal Purpose. By harnessing their Gifts, Passions, and Service, readers can enhance their well-being and drive meaningful change and innovation at work. This guide is essential for building a prosperous and purpose-driven career that benefits both individuals and the community." --JASON MAYDEN, Chief Design Officer, Jordan Brand, Nike "Afdhel and Bobby have developed a transformational process that helps everyone find their unique Purpose. Something every leader and employee should tap into 'to get in alignment with their assignment, ' supercharge their careers, and help make the world a better place." --JEAN BATTHANY, former Chief Creative Officer, Walmart "I consider Afdhel and Bobby to be some of the top global Purpose practitioners and true pioneers in the work of helping leaders and employees around the world unlock their personal Purpose in service of creating a better tomorrow for everyone." --DENISE ROBERSON, former Chief Purpose Officer, Omnicom/TBWA Networks "On the topic of Purpose, Afdhel and Bobby are in a league of their own. Their approach to unpacking the concept of Purpose is unique, impactful, and refreshingly simple. In our work together, we leveraged Purpose to fuel our company's transformation. On a very personal level, I leveraged their concept of GPS to reconnect with my personal Purpose after the tragic passing of my son." --CRYSTAL FILES, Vice President of Talent and Inclusion, American Family Insurance "How to be alive to the possibilities of Purpose--brilliant, inspirational, yet practical. A must-read and must-do." --PAUL WOOLMINGTON, CEO, Canvas Worldwide