Good is the New Cool Guide to Conscious Business

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO CONSCIOUS BUSINESS "Purpose is the growth story of the 21st century. For any organization wanting to reap the rewards of this new triple bottom line, this book shows them how." -PAUL POLMAN, former CEO, Unilever, Co-Founder and Chair, IMAGINE "I find 95% of what is written about purpose in business to be total and utter bullshit. This is the other 5%." -MARK RITSON, Founder, Marketing Week Mini MBA "Afdhel, Bobby, and Conspiracy of Love are exactly what the world needs right now. They did a brilliant job partnering with us to unleash our purpose, further maximizing our impact on society." -KIM SALEM-JACKSON, EVP & Chief Marketing Officer, Akamai "Aziz and Jones masterfully show that in this new values-driven era we are all creating together, purpose is driving business success even higher." -KIRK SOUDER, Founder, Leadership for Impact "The Good Is the New Cool Guide to Conscious Business is a must-read for every board member who wants to understand the most disruptive force in business today-and unlock the huge strategic advantage that delivers long-term growth for the companies they advise." -ROB PEREZ, Operating Partner, General Atlantic, Founder and Chairman, Life Science Cares "As purpose becomes a business imperative, this seminal book is mandatory reading for all agency leaders who are determined to help their clients create growth, innovation and authentic 21st century value." -DENISE ROBERSON, former Chief Purpose Officer, TBWA "Not just 'must-read' but 'must-do'-this book is a master class on how every modern company should operate with purpose." -PAUL WOOLMINGTON, CEO, Canvas Worldwide