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  • Achieving Brand Loyalty in China through After-Sales Services af Alexander Frass
    Achieving Brand Loyalty in China through After-Sales Services
    - With a Particular Focus on the Influences of Cultural Determinants
    av Alexander Frass
    806,-

    This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling.

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