Focusing her attention on the audience, Diana Owen investigates the way people process media messages during campaigns. Focusing on candidate advertisements, newspaper and television news stories, poll results, and presidential debates, she also ties voters' general media use habits to the way they receive and process media messages.
Offers an assessment of democracy in America that charts the strengths and weaknesses of the nation's democratic mechanisms and outlines the challenges that lie ahead. This title focuses on the quality of American political life, the representativeness of its governing institutions, and the issues of racial and economic equity.
Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.
Genom att registrera dig accepterar du vår personuppgiftspolicy.
