Böcker av Ian Yeoman

This book constructs scenarios from Shanghai to Edinburgh, Seoul to California encompassing complex topics such as human trafficking, conferences, transport, food tourism or technological innovation. This is a blue skies thinking book about the future of tourism and a thought-provoking analytical commentary.

Enables readers to imagine what a future tourist might be, where they will go and what they will do. This book offers an analysis of how world tourism is changing and what it means for destinations. It discusses issues such as climate change, alternative tourist destinations and consumer trends. It shows you how to apply trends in your business.

Covers a diverse range of quality issues and theories in the context of heritage attractions. This text presents a different 'flavour' of quality by looking at aspects such as critical success factors for heritage organizations, methods of quality improvement, developing the concept and offering, and quality tools for managers.