Böcker av J. Armstrong

Nothing is more important to a new, fragile or developing nation than developing the capacity of its government to support national well-being. Yet, well-intentioned international development aid, born in an era of infrastructure projects, continues to apply simplistic technical solutions to these wickedly complex development problems.

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.