Böcker av Jim Blythe

The Second World War created many paradoxes - and many people found themselves in novel situations. These two plays tell the story of some of the people whose lives were changed forever by the currents of war. AviatrixBritain was fighting for its life - and the only way the fight could continue was in the air! Desperate for pilots to ferry aircraft from the factories to the RAF bases, the War Office recruited anyone who could fly a plane - amateur pilots, former World War One men who hadn't been in a cockpit in over twenty years, airline pilots who had never flown a military plane. But there was one resource they were reluctant to use. Women. Haw Haw: A Very British Betrayal Standing up against fascism - or standing up for the right of law?That's the dilemma facing Gerald Slade in this play about the trial and punishment of William Joyce, better known as Lord Haw-Haw. Joyce undoubtedly broadcast Nazi propaganda, and was tried for treason. Yet every accused person deserves a fair trial, whatever the charge - otherwise we are no better than the fascists ourselves. Slade, a decent man who hates fascists but believes in the law, has to tread a fine line with the charming, cynical, urbane, but ultimately deeply odious Joyce."Haw Haw" is a story of betrayal, and of the right to be tried according to the law: it is a story that resonates in our post-truth 21st century.

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.

Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.

The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements. This book provides support on how to revise for exams and prepare for and write assessed pieces.

Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructors manual. Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilots licence. Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.