Böcker av John G. Geer

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

The real significance of this study, however, is not the proposed system of presidential nominations, but the detailed assessment of voters in presidential primaries. The text is enhanced by more than twenty tables that present graphic information on subjects ranging from the influence of presidential primaries from 1912 to 1988;