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Om In Defense of Negativity

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

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  • Språk:
  • Engelska
  • ISBN:
  • 9780226284996
  • Format:
  • Häftad
  • Sidor:
  • 218
  • Utgiven:
  • 1. mars 2006
  • Mått:
  • 229x156x12 mm.
  • Vikt:
  • 318 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 26. november 2024

Beskrivning av In Defense of Negativity

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on political issues.

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