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Böcker av Marty Neumeier

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  • - Revised Edition
    av Marty Neumeier
    371

    Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

  • - Why customers now run companies and how to profit from it
    av Marty Neumeier
    321

  • - The #1 Strategy of High-Performance Brands
    av Marty Neumeier
    381

    In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

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