Böcker av Richard Souza

Have you ever found yourself questioning the true essence of marketing? "But What Is Marketing Anyway?" by Richard Souza is a book that sparks initial reflection about marketing while providing essential concepts for beginners. The author, a graduate in marketing with a lato sensu specialization in Algorithms and Data Structure, as well as a lato sensu specialization in Strategic Business Management, brings a fresh perspective to this foundational subject. As a journalist and professor, he offers clarity and simplicity, leading readers to reflect on what marketing truly means, while presenting fundamental concepts. This book serves as a starting point for those embarking on their marketing journey. Whether you are a novice entrepreneur, a student, or simply curious about the world of marketing, "But What Is Marketing Anyway?" may be the ideal introductory book on this topic.

Within a context rarely imagined, Richard Souza writes of sex and love through a constellation of memories, from his first sexual experience at age five to his mother's last years. You will see how, in his youth, he choreographed life experiences-ones that made up the journey into his own heart, who he was, and who he became in spite of environment, circumstance, and fear. The raw, sensitive examination of sexual abuse that was embraced as an awakening makes A Cage Full of Monkeys a coming-of-age story like no other. Souza has managed to write a memoir that reads like a novel... The town comes alive, as do the characters and his compelling struggle to harness memory to connect intimately with the journey of his heart.-Karen Randall, English Studies Chair for the Schools of the Sacred Heart, San Francisco (Retired), recipient of the Herbst Foundation Award for Teaching Excellence This is not just a memoir but a work of art. A brilliant, poetic storyteller, Souza relives his California life through uniquely filtered lenses.-David Aretha, award-winning author and editor In A Cage Full of Monkeys, Richard Souza takes an unflinching look at childhood sexual abuse, unrequited love, and the care of a parent with dementia in gripping, elegant prose.-Douglas C. Haldeman, PhD, professor, John F. Kennedy University A Cage Full of Monkeys filled me with so many feelings. It's all there-love, courage, empathy, wonder. -Jackie Bruni, PhD, family relationships A vivid exposure of the soul. Passionate. Brilliant.-Elisabeth Miller, university professor, educational leader, teacher Richard Souza was born and raised in the small farm town of Yuba City, California. He majored in English literature and dramatic art at the University of California, Berkeley. He now practices yoga daily and lives in Northern California with his life partner, Chris, three Afghan hounds, an occasional litter of puppies, and a feral cat, Lola. This is his first book.