Böcker av Robert E. Denton

A comprehensive communication analysis of the 2024 presidential campaign Presidential campaigns are more than elections, they are cultural touchstones that shape national identity and political discourse. The 2024 presidential campaign was a defining moment in American history, marked by political polarization and cultural turns. In The 2024 Presidential Campaign: A Communication Perspective Robert E. Denton, Jr. and a team of esteemed scholars offer an incisive look at the strategies, narratives, and media that influenced this landmark election. Examining all key areas of the 2024 election through the lens of communication, this timely volume delves into critical facets of campaign messaging, including political advertising and established news media. Discussions of recent developments such as AI-generated content and the expansion of alternative media provide a deeper understanding of how rapid technological advancement impacts both presidential campaigns and American democracy. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena. Presents in-depth analyses of televised debates, social media strategies, and advertising Explores the use of humor in computer-generated images and political cartoons Includes chapters on candidate branding and political party conventions Addresses the impact of campaign finance on electoral outcomes Offers the latest insights into digital and mediated campaign practices Provides a unique perspective on cultural and generational shifts in U.S. politics The 2024 Presidential Campaign: A Communication Perspective is essential reading for scholars and students in Political Science, Journalism, and Communication, particularly those studying presidential campaigns, media and politics, and the presidency. Ideal for upper-level undergraduate and graduate courses, it is also a valuable resource for professionals in political campaign management.

Now in its seventh edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication practices utilized in contemporary political campaigns. It draws on a wealth of examples from local to national political campaigns and communication theory to illustrate principles and practices of campaigns such as functions, stages, communicative styles, public speaking, debates, interpersonal communication, political advertising, and the use of the internet and new media. Trent, Friedenberg, and Dentons classic text has been updated to reflect recent election campaigns, including the 2010 congressional elections and the initial stages of the 2012 presidential election. Many sections now focus on the most recent presidential elections, and the campaigns of Barack Obama and John McCain. In addition, the authors have examined the expanding role of the internet in political campaigns. Political Campaign Communication continues to be a classroom favorite-a thoroughly researched, insightful, and reader-friendly text.

The terrorist attacks of September 11, 2001 created a new political landscape and a new era of warfare. This book offers insights into the impact and influence of 9/11 upon our cultural social, and political life. It is useful for cultural studies specialists, sociologists, journalists, political scientists, historians, as well as general readers.

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.

Presidential Communication is the first book to combine a study of the presidency with communications.

Surveying presidential character throughout our history, the author, argues that character and integrity are essential presidential traits. He compares the scandal-filled terms of Bill Clinton and Richard Nixon and looks at George W. Bush vis-vis the elections, September 11, and the Iraq War.