Böcker av Robert J. Thomas

Originally published in 1981, this book examines the ways in which social groups interact in the making of iceberg lettuce in American society.

This study analyzes four successful manufacturing enterprises to reveal the social and political dynamics that are an integral part of new product technology. Interviews are included which offer insights into the organizational power struggles that determine the form of new technologies.

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.